Creator

Heather A. Muir

Advisor

Gray, Dianna P.

Committee Member

Stotlar, David K

Committee Member

Stellino, Megan B

Committee Member

Henderson, Angela C

Department

Sport & Exercise Science

Institution

University of Northern Colorado

Type of Resources

Text

Place of Publication

Greeley (Colo.)

Publisher

University of Northern Colorado

Date Created

8-1-2011

Genre

Thesis

Extent

216 pages

Digital Origin

Born digital

Abstract

The Winter Olympic Games are probably the best time for casual sports fans to watch women's ice hockey at its finest, and the commentary of sports broadcasters can greatly shape viewers' impressions of the sporting event. This study explored ways in which the NBC broadcasts of the 2010 Winter Olympic ice hockey tournament differed based on the sex of the ice hockey players including differences in production value, the use of gendered language, and the commentators' portrayals of female and male ice hockey players. The primary method for ascertaining differences was content analysis using a mixed-methods approach to analyze the descriptions of athletes. Chi-Square analysis was used to compare category frequencies between female and male athletes. Results showed similar levels of production value other than the use of the telestrator in which all uses were during the men's games. Gendered language was also present. For example, the women's competition was gender marked frequently as "women's hockey," there were many references to female players with male-gendered terms such as "defensemen," and commentators named female players by just their first names. Finally, the coding of the informative, descriptive, and evaluative commentary showed that female athletes were portrayed as athletes first with the top-ranked description being their fine technical skills. However, commentators also focused on the female players' emotions and personalities indicating that these aspects also contribute to their success and thus perpetuating that gendered stereotype in sports.

Degree type

PhD

Degree Name

Doctoral

Organization

National Broadcasting Company

Language

English

Local Identifiers

Muir_unco_0161D_10096

Rights Statement

Copyright is held by author.

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