First Advisor
Stotlar, David kent, 1952-
Document Type
Dissertation
Date Created
5-1-2015
Embargo Date
9-25-2017
Abstract Format
html
Keywords
Sports fans; Sports sponsorship; Marketing research
Extent
143 pages
Local Identifiers
Zaharia_unco_0161D_10383
Rights Statement
Copyright is held by author.
Recommended Citation
Zaharia, Noni, "Purchase Behaviors in a Cross-National Analysis of Sponsorship Effectiveness" (2015). Dissertations. 60.
https://digscholarship.unco.edu/dissertations/60
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