From the Introduction: Although women’s participation in sport has reached unprecedented highs (Acosta & Carpenter, 2008), research shows that media coverage of female athletes still lags behind that of men’s (Duncan, Messner, & Williams, 1991; Fink, 1998; Fink & Kensicki, 2002; Tuggle & Owen, 1999). Additionally, research has indicated the quality, or ways in which men’s and women’s sport is covered is inequitable (Messner, Duncan, & Cooky, 2003). Since the passage of Title IX in 1972, male and female athletes in collegiate sports were expected to have equal access to equipment and practice facilities, media representation, coaches of the same quality, and scholarship money proportional to participation (Huffman et al., 2004).
SMART Journal: Sport Management and Related Topics
NCAA Division I Basketball; Media coverage
Place of Publication
Copyright is held by the author.
University of North Florida Sport Management Program
Henderson, Angela; Grappendorf, Heidi; Sanders, Stacy; and Peel, Judy, "Is It Equitable Online? The Media Coverage of the 2007 NCAA Division I Basketball Tournament on Foxsports.com" (2009). Department of Sociology Faculty Publications. Paper 1.