Libraries deploying the LibQUAL+™ survey can offer a lottery incentive and many do in the hope of increasing response rates. Other libraries may be prohibited from offering one because of Institutional Review Board restrictions, as is the case at [institution name]. We wanted to discover why libraries offer lottery incentives and what kinds and if they believe these incentives have a positive impact on their response rates. The responding libraries hold a general belief that lottery incentives are effective but base this on feeling rather than research. We examine what the literature says about lottery incentives and student populations.
Journal of Academic Librarianship
Copyright is held by Elsevier.
Nutefall, Jennifer; Buck, Stefanie; and Bridges, Laurie M., ""We Thought it Might Encourage Participation.” Using Lottery Incentives to Improve LibQUAL+(TM) Response Rates Among Students" (2012). University Libraries Faculty Publications and Presentations. 119.