Strategic Orientation of Big Pharma in Base-of-the-Pyramid Markets

Authors

Joshua Metherd
Meghan Patrick

Faculty Sponsor

Isaac Wanasika

Recommended Citation

Metherd, Joshua and Patrick, Meghan (2012) "Strategic Orientation of Big Pharma in Base-of-the-Pyramid Markets," Ursidae: The Undergraduate Research Journal at the University of Northern Colorado: Vol. 2: No. 1, Article 6.
Available at: https://digscholarship.unco.edu/urj/vol2/iss1/6