Colorado Association of Research Libraries Library Assessments Workshop
Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to determine how those who contacted members of the department for research assistance heard of our services; with this knowledge, the department plans to better target populations for promotion of services.
market reach; advertising; reference; library research services; knowledge of services; libraries; students
Wiegand, S. (2016, November 18). Market reach & advertising medium: Assessing how students learn about research services [Lightning talk]. Presented at the Colorado Alliance of Research Libraries Library Assessments Workshop, Denver, CO. Materials available at https://digscholarship.unco.edu/libfacpub/