First Advisor
Stotlar, David
Document Type
Dissertation
Date Created
8-1-2011
Abstract Format
html
Keywords
MANOVA; Football; College Athletics; Corporate Sponsorship; Stadium Naming Rights; Consumer Attitudes
Extent
163 pages
Local Identifiers
Eddy_unco_0161D_10091
Rights Statement
Copyright is held by author.
Recommended Citation
Eddy, Terence, "Consumer attitudes toward naming-rights sponsorships in college athletics" (2011). Dissertations. 114.
https://digscholarship.unco.edu/dissertations/114
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