Consumer attitudes toward naming-rights sponsorships in college athletics

Creator

• Terence Eddy, University of Northern Colorado

Date Created

8-2011

Document Type

Dissertation

Department

College of Natural and Health Sciences, Kinesiology Nutrition and Dietetics, KiND Student Work

First Advisor

Stotlar, David

Abstract Format

html

Keywords

MANOVA; Football; College Athletics; Corporate Sponsorship; Stadium Naming Rights; Consumer Attitudes

Extent

163 pages

Rights Statement

Copyright is held by author.

Digital Origin

Born digital

Recommended Citation

Eddy, Terence, "Consumer attitudes toward naming-rights sponsorships in college athletics" (2011). Dissertations. 114.
https://digscholarship.unco.edu/dissertations/114