Ursidae: The Undergraduate Research Journal at the University of Northern Colorado

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Cassendra Bergstrom

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The chameleon effect is a phenomenon in which people unconsciously copy other people’s behaviors, so they match the people around them in interactive settings. It is important for college students to know what type of personality they have and how that personality type is impacted by this phenomenon. The result of this knowledge can help them better understand their behavior in academic and social settings, which will make them more aware of said behaviors. This will help students be safer in these situations, as well as help them to stop the behavior faster. The chameleon effect and the personality traits of introversion and extroversion have been studied in previous literature in many ways separately, but not together in the manner this research has done. This study investigated how the chameleon effect may impact introverts and extroverts differently in social and academic settings, with the intention of finding who is more impacted by the phenomenon in these settings. The study used a survey with two parts: an introversion and extroversion scale and four stories; two about social settings and two about academic setting. The data analysis looked at the correlation between introversion/extroversion and the chameleon effect. The hypothesis was that in social settings, extroverts will be more impacted by the chameleon effect than introverts, and vice versa in academic settings. The data did show this pattern with stipulations. The hope is to expand this research to other populations, such as children.

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